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New Vehicles
Pending Sale indicates a customer has either reserved or has begun the process to purchase this vehicle. Please contact us directly to learn about similar vehicles.
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{{/range}}ToyotaCare is a no cost maintenance plan with 24-hour roadside assistance. The ToyotaCare plan covers normal factory scheduled maintenance for 2 years or 25,000 miles, whichever comes first. 24-hour roadside assistance is also included for 2 years and unlimited miles.

Toyota Safety Senseâ„¢ (TSS) is a bundle of active safety features included on many new Toyota vehicles at no additional cost. These innovative features were designed to help protect you and your passengers from harm.

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Find New Toyota Vehicles in Harrisonburg, VA
Searching for new Toyota vehicles in Harrisonburg? At Steven Toyota, we offer a wide selection of the latest Toyota models. Whether you're drawn to the sleek Toyota Camry, the versatile RAV4, or the rugged Tacoma, we have the perfect match for your lifestyle.
Why Shop at Steven Toyota?
When you choose Steven Toyota, you're stepping into more than just a dealership—you're stepping into a trusted partnership built on quality and care. Here's what sets us apart:
1. Comprehensive Selection
Our inventory includes a range of options, from fuel-efficient hybrids to robust trucks. Popular models like the Camry, Highlander, and Tacoma are ready for you to explore.
2. Advanced Safety Features
Toyota vehicles come equipped with Toyota Safety Senseâ„¢, offering features like Pre-Collision System, Lane Departure Alert, and Automatic High Beams to keep you safe on the road.
3. ToyotaCare Benefits
Every new Toyota includes ToyotaCare, a no-cost maintenance plan with:
- Scheduled service coverage for 2 years or 25,000 miles
- 24/7 roadside assistance for added peace of mind
4. Friendly, Transparent Buying Experience
Our team makes the car-buying process clear, pressure-free, and tailored to your needs. From financing to finding your perfect vehicle, we're here to help.
Explore Top Toyota Models
- Toyota Camry: Perfect for professionals and families, the Camry combines comfort and efficiency with up to 39 MPG.
- Toyota RAV4: A versatile SUV designed for adventure, featuring impressive space and tech.
- Toyota Tacoma: Durable and reliable, the Tacoma is ideal for towing, off-road exploration, or your toughest projects.
Dedicated Toyota Service & Care
We're here for you long after you drive home in your new Toyota. Our skilled service team provides everything your vehicle needs, from routine maintenance like oil changes and tire rotations to more extensive repairs. At Steven Toyota, you'll enjoy clear communication, honest recommendations, and convenient scheduling options. We use genuine Toyota parts and the latest equipment to keep your car running its best. Rely on us for friendly, expert support every mile of the way.
Flexible Financing for Every Budget
Financing your next Toyota should be simple and stress-free. Our experienced finance team is here to guide you, offering flexible options to fit your budget and lifestyle. Whether you're looking to buy or lease, we'll help you explore competitive rates and special offers. Considering an upgrade? We make trading in your current vehicle easy—with a fair, transparent process every step of the way. Let us find the right solution for you, so you can drive home with confidence.
Start Your Journey with Steven Toyota
Experience a dealership that prioritizes transparency, reliability, and customer satisfaction. Browse our inventory of the latest Toyota cars for sale online or visit us in Harrisonburg. Enjoy a pressure-free process, flexible financing options, and exceptional service every time.
Get Started Today
- Schedule a test drive
- Explore online inventory
- Contact our friendly team with any questions
Discover why drivers trust Steven Toyota for unbeatable deals and dependable service. Your next vehicle is waiting—visit us today!